A leading wall paint brand from India has announced that it is planning to hire the services of the Indian Cricket Team for certain commercial purposes. When self declared ad-gurus jumped guns to explain the absurdity of making commercials using a team that finishes test matches in the time span of a TV advertisement and thus finds its saleability at par with that of the field hockey team from Samoa, a company official clarified that the team members will not be endorsing the product but would rather be used as consultants in the development of the brands new all weather resistant white paint. The BCCI remained unreachable for comments on this latest development but unconfirmed reports suggest that the powers that be were driving a mean hard deal with the paint company for every dime, nickel and non-existent new paisa for this deal which could herald a totally new vista of earnings.
Intrigued by this totally out of the world thinking by the company when we hit the grapevine, we came to know that the thinktank of the paint company feels that the ability of the Indian Cricket Team to get itself whitewashed in geographically and climatically diverse environments places its members in a unique position to advise the company's researchers in devising the all weather proof white paint.
Intrigued by this totally out of the world thinking by the company when we hit the grapevine, we came to know that the thinktank of the paint company feels that the ability of the Indian Cricket Team to get itself whitewashed in geographically and climatically diverse environments places its members in a unique position to advise the company's researchers in devising the all weather proof white paint.
